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This month's Spotlight Company is GK-EliteSportswear, L.P.


Elite Sportswear, L.P., founded in 1981, is the world’s leading manufacturer of gymnastics apparel. The company’s brand name, ‘GK’, is recognized around the world for it’s superior quality, style, and fit. We also carry a line of ice skating apparel, which is quickly earning the same reputation for quality and integrity that the gymnastic lines have established.

A single facility in Reading, Pennsylvania conducts the catalog sales business from design and marketing to manufacturing and shipping, all under one roof.

Our main product line has always been gymnastics apparel. Very few manufacturers service this market for a number of reasons. It is a unique market compared to other sports markets. The gymnastic community is one that demands quality and attention to service. One word can sum up our chosen market…challenging! Yet today, as in 1981, it is a market which suits us perfectly – we thrive on quality, service, and challenges!

As the manufacturer of GK products, Elite’s logo has been seen on most of the top American athletes, and many of the world’s top gymnasts. From 1989 through 1992, Elite was the official apparel supplier to the U.S. National Team and the U.S. World Championship Team. One of the company’s proudest accomplishments was outfitting the 1992 U.S. Olympic Gymnastics Team! Following those 1992 Olympics, the rising star of the games, Shannon Miller, agreed to endorse a line of gymnastic workout apparel for GK. The Shannon Miller Workout Collections continued for six years.

In the past ten years, GK has also signed a number of international contracts. We have been the official apparel sponsor for the Ukrainian, German, and Belarus National teams, sending their athletes to Olympics for both gymnastics and trampoline & tumbling. Distributorships have been opened throughout Europe, and sales have become a world wide occurrence.

In addition to sponsoring these prestigious national teams, GK has won the respect of many more gymnastic enthusiasts by sponsoring such events as Junior Olympic Nationals. It has also given us great pleasure to support the Special Olympics with large donations of gymnastic apparel.
It is this generosity and commitment to supporting the gymnastic community that has helped GK to stand out in the industry. Our commitment can be summed up by our company Mission Statement:

“Our purpose is to be the athletes’ first choice. We are committed to providing the ultimate in service, quality, selection, innovation, value and integrity.”

The pride shared by all of Elite’s people is what guarantees that the tradition of excellence will continue as long as the ‘GK’ logo is part of gymnastics.

Our Mission Statement, along with dozens of testimonials from some of our most influential customers can be seen in any of our catalogs. Separate catalogs for competitive apparel, workout wear, warm-ups and skating apparel can be obtained by calling 1-800-345-4087, or e-mailing customerservice@gkelite.com OR visit our fantastic website at www.gk-elitesportswear.com

P.O. Box 16400 - Reading, PA 19612
Toll Free: 1.800.345.4087
Phone: 610.921.1469
Fax: 610.921.0208


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